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Craft Entrepreneurship and Craft Management

This course provides knowledge of management functions in the craft industry and entrepreneurship motivations toward entrepreneurship. Providing theories of management and entrepreneurship in the craft industry as the tools, concepts, and strategies in the creating, merchandising, branding, promoting, and marketing processes. This course also provides knowledge of the business world by learning various forms and characteristics of business entities, the rules of their establishments and brands, strategies of goods and services products, market and price, and business correspondence and at the end of the course, by making a business plan and business proposal.

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